@font-face {
  font-family: "MuseoModerno";
  src: url("/static/fonts/museomoderno-latin-700-normal.woff2") format("woff2");
  font-weight: 700;
  font-style: normal;
  font-display: swap;
}

/* ============================================================================
   LADDERS — ladders.social
   Two registers in one system:
     WARM   (default)  the product half. White, close, human.
     SEVERE (.severe)  the vision half. Black, wide, architectural.
   Red is never decorative. It marks tension, stakes, decisions.
   ========================================================================== */

/* ─────────────────────────── TOKENS ─────────────────────────── */
:root {
  /* brand */
  --red:        #C61919;
  --red-deep:   #A01515;
  --red-light:  #D42525;
  --red-wash:   rgba(198, 25, 25, 0.07);

  /* warm register */
  --bg:         #ffffff;
  --surface:    #f6f6f8;
  --surface-2:  #eeeef2;
  --line:       #e2e2e8;
  --line-firm:  #cfcfd8;
  --ink:        #14141f;
  --ink-soft:   #55556a;
  --ink-faint:  #9a9aad;

  /* severe register */
  --void:       #0A0A0D;
  --void-2:     #131319;
  --void-line:  #26262f;
  --void-text:  #F2F2F4;
  --void-soft:  #8C8C9E;

  /* type */
  --sans: "Inter", -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto, Helvetica, Arial, sans-serif;
  --brand: "MuseoModerno", var(--sans);
  --mono: ui-monospace, SFMono-Regular, "SF Mono", Menlo, monospace;

  /* rhythm */
  --measure: 720px;
  --wide: 1120px;
  --gut: clamp(20px, 5vw, 48px);
  --chapter: clamp(96px, 14vh, 180px);

  --ease: cubic-bezier(0.22, 0.61, 0.36, 1);
  --ease-out: cubic-bezier(0.16, 1, 0.3, 1);
}

/* ─────────────────────────── RESET ─────────────────────────── */
*, *::before, *::after { box-sizing: border-box; }

html {
  -webkit-text-size-adjust: 100%;
  scroll-behavior: smooth;
}
@media (prefers-reduced-motion: reduce) {
  html { scroll-behavior: auto; }
  *, *::before, *::after {
    animation-duration: 0.01ms !important;
    transition-duration: 0.01ms !important;
  }
}

body {
  margin: 0;
  background: var(--bg);
  color: var(--ink);
  font-family: var(--sans);
  font-size: 17px;
  line-height: 1.6;
  -webkit-font-smoothing: antialiased;
  -moz-osx-font-smoothing: grayscale;
  font-feature-settings: "kern" 1, "liga" 1, "calt" 1;
  overflow-x: hidden;
}
body.locked { overflow: hidden; }

h1, h2, h3, h4, p, ul, ol, figure, blockquote { margin: 0; }
ul, ol { padding: 0; list-style: none; }
img, svg, canvas { display: block; max-width: 100%; }
a { color: inherit; text-decoration: none; }
button, input { font: inherit; color: inherit; }

::selection { background: var(--red); color: #fff; }

/* ─────────────────────────── TYPE SCALE ─────────────────────────── */
/* Display sizes carry the manifesto. Tight tracking, generous leading. */
.t-mega {
  font-size: clamp(2.6rem, 7.4vw, 5.4rem);
  line-height: 1.02;
  letter-spacing: -0.045em;
  font-weight: 700;
}
.t-display {
  font-size: clamp(2rem, 5.2vw, 3.6rem);
  line-height: 1.1;
  letter-spacing: -0.035em;
  font-weight: 650;
}
.t-statement {
  font-size: clamp(1.5rem, 3.4vw, 2.3rem);
  line-height: 1.28;
  letter-spacing: -0.025em;
  font-weight: 550;
}
.t-lead {
  font-size: clamp(1.08rem, 1.9vw, 1.32rem);
  line-height: 1.55;
  letter-spacing: -0.012em;
  color: var(--ink-soft);
  font-weight: 400;
}
.t-body { font-size: 1rem; line-height: 1.65; color: var(--ink-soft); }
.t-small { font-size: 0.9rem; line-height: 1.6; color: var(--ink-soft); }

.eyebrow {
  font-size: 0.7rem;
  font-weight: 600;
  letter-spacing: 0.16em;
  text-transform: uppercase;
  color: var(--ink-faint);
  font-feature-settings: "tnum" 1;
}
.eyebrow-red { color: var(--red); }

/* ── the product name, always set in the logo face ──
   MuseoModerno is what the Rungs mark is drawn in, so writing the word in it
   makes every mention read as the brand. Slightly reduced next to Inter,
   which has a smaller x-height at the same nominal size. */
.rg {
  font-family: var(--brand);
  font-weight: 700;
  color: var(--red);
  font-size: 0.96em;
  letter-spacing: -0.005em;
}
/* brand red is too dark to read on the vision chapter's black */
.severe .rg, .firstvalue .rg { color: #ED4A4A; }

.red { color: var(--red); }
strong, b { font-weight: 640; color: var(--ink); }
strong.hot, .hot { color: var(--red); font-weight: 620; }
.severe .hot { color: #ED4A4A; }

/* a red underline that draws itself */
.mark {
  position: relative;
  display: inline-block;
  color: inherit;
}
.mark::after {
  content: "";
  position: absolute;
  left: 0; bottom: -0.06em;
  width: 100%; height: 0.075em;
  background: var(--red);
  transform: scaleX(0);
  transform-origin: left;
  transition: transform 0.85s var(--ease-out) 0.25s;
}
.is-in .mark::after { transform: scaleX(1); }

/* ─────────────────────────── LAYOUT ─────────────────────────── */
.wrap { width: 100%; max-width: var(--wide); margin: 0 auto; padding: 0 var(--gut); }
.narrow { width: 100%; max-width: var(--measure); margin: 0 auto; padding: 0 var(--gut); }

section { position: relative; }
.chapter { padding: var(--chapter) 0; }
.chapter-tight { padding: clamp(64px, 9vh, 110px) 0; }

.severe {
  background: var(--void);
  color: var(--void-text);
}
.severe .t-lead,
.severe .t-body,
.severe .t-small { color: var(--void-soft); }
.severe .eyebrow { color: #5E5E70; }
.severe strong, .severe b { color: var(--void-text); }
.severe ::selection { background: var(--red); color: #fff; }

/* ─────────────────────────── REVEAL ─────────────────────────── */
[data-reveal] {
  opacity: 0;
  transform: translateY(18px);
  transition: opacity 0.85s var(--ease-out), transform 0.85s var(--ease-out);
}
[data-reveal].is-in { opacity: 1; transform: none; }

/* ─────────────────────────── SPLASH ─────────────────────────── */
.splash {
  position: fixed;
  inset: 0;
  z-index: 900;
  background: var(--bg);
  display: grid;
  place-items: center;
  padding: var(--gut);
  transition: opacity 0.7s var(--ease), visibility 0.7s;
}
.splash.gone { opacity: 0; visibility: hidden; pointer-events: none; }
.splash-inner { text-align: center; max-width: 680px; }
.splash-line {
  display: block;
  font-size: clamp(1.4rem, 3.6vw, 2.5rem);
  line-height: 1.2;
  letter-spacing: -0.032em;
  font-weight: 600;
  opacity: 0;
  transform: translateY(10px);
  animation: splashIn 1s var(--ease-out) forwards;
}
.splash-line-2 { animation-delay: 0.85s; }
.splash-rule {
  width: 0; height: 2px;
  background: var(--red);
  margin: 22px auto;
  animation: splashRule 0.7s var(--ease-out) 0.5s forwards;
}
@keyframes splashIn { to { opacity: 1; transform: none; } }
@keyframes splashRule { to { width: 56px; } }

/* ─────────────────────────── NAV ─────────────────────────── */
.nav {
  position: fixed;
  top: 0; left: 0; right: 0;
  z-index: 400;
  padding: 16px 0;
  background: rgba(255, 255, 255, 0.82);
  backdrop-filter: saturate(180%) blur(14px);
  -webkit-backdrop-filter: saturate(180%) blur(14px);
  border-bottom: 1px solid transparent;
  transform: translateY(-100%);
  transition: transform 0.5s var(--ease), background 0.4s, border-color 0.4s, color 0.4s;
}
.nav.show { transform: none; border-bottom-color: var(--line); }
.nav.on-void {
  background: rgba(10, 10, 13, 0.78);
  border-bottom-color: var(--void-line);
  color: var(--void-text);
}
.nav-inner { display: flex; align-items: center; justify-content: space-between; gap: 20px; }
.nav-mark {
  font-family: var(--brand);
  font-weight: 700;
  font-size: 1.15rem;
  letter-spacing: -0.02em;
}
.nav-mark .dot { color: var(--red); }
.nav-links { display: flex; align-items: center; gap: 26px; }
.nav-links a {
  font-size: 0.88rem;
  font-weight: 500;
  color: var(--ink-soft);
  transition: color 0.25s;
}
.nav.on-void .nav-links a { color: var(--void-soft); }
.nav-links a:hover { color: var(--red); }
/* the CTA in the nav is a button first, a link second */
.nav-links a.btn-primary,
.nav.on-void .nav-links a.btn-primary { color: #fff; }
.nav-links a.btn-primary:hover { color: #fff; }
@media (max-width: 640px) { .nav-links .hide-sm { display: none; } }

/* ─────────────────────────── BUTTONS ─────────────────────────── */
.btn {
  display: inline-flex;
  align-items: center;
  justify-content: center;
  gap: 9px;
  padding: 13px 26px;
  border-radius: 999px;
  border: 1px solid transparent;
  font-size: 0.94rem;
  font-weight: 600;
  letter-spacing: -0.01em;
  cursor: pointer;
  transition: transform 0.18s var(--ease), background 0.22s, border-color 0.22s, color 0.22s, box-shadow 0.22s;
}
.btn:active { transform: scale(0.975); }
.btn-primary {
  background: var(--red);
  color: #fff;
  box-shadow: 0 1px 2px rgba(198,25,25,0.28), 0 8px 22px -10px rgba(198,25,25,0.55);
}
.btn-primary:hover { background: var(--red-light); box-shadow: 0 2px 4px rgba(198,25,25,0.3), 0 14px 30px -12px rgba(198,25,25,0.6); }
.btn-ghost { background: transparent; border-color: var(--line-firm); color: var(--ink); }
.btn-ghost:hover { border-color: var(--ink); }
.severe .btn-ghost { border-color: var(--void-line); color: var(--void-text); }
.severe .btn-ghost:hover { border-color: var(--void-soft); }
.btn-sm { padding: 9px 18px; font-size: 0.85rem; }

/* ═══════════════════════════════════════════════════════════════
   ACT 1 — THE TEST
   ═══════════════════════════════════════════════════════════════ */
.test {
  min-height: 100svh;
  display: flex;
  flex-direction: column;
  justify-content: center;
  padding: 128px 0 80px;
}
.test-q { max-width: 15ch; }
.test-pause {
  height: clamp(40px, 12vh, 110px);
  display: flex;
  align-items: center;
}
.test-pause span {
  font-size: 0.92rem;
  color: var(--ink-faint);
  font-style: italic;
  letter-spacing: 0.01em;
}
.test-answer { max-width: 26ch; }
.scroll-hint {
  margin-top: 56px;
  display: flex;
  align-items: center;
  gap: 12px;
  color: var(--ink-faint);
  font-size: 0.78rem;
  letter-spacing: 0.1em;
  text-transform: uppercase;
  font-weight: 500;
}
.scroll-hint i {
  display: block;
  width: 1px; height: 34px;
  background: linear-gradient(to bottom, var(--line-firm), transparent);
  animation: hintPulse 2.4s ease-in-out infinite;
}
@keyframes hintPulse { 0%,100% { opacity: 0.35; } 50% { opacity: 1; } }

/* ─────────── ACT 1 — THE TRACE (interactive chain) ─────────── */
.trace {
  margin: 40px 0 46px;
  padding: 26px 0 4px;
  border-top: 1px solid var(--line);
  border-bottom: 1px solid var(--line);
}
.trace-track { display: grid; gap: 0; margin: 0 0 20px; }
.trace-item {
  position: relative;
  padding: 11px 0 11px 26px;
  opacity: 0;
  transform: translateX(-10px);
  transition: opacity 0.5s var(--ease-out), transform 0.5s var(--ease-out);
}
.trace-item.in { opacity: 1; transform: none; }
.trace-item::before {
  content: "";
  position: absolute;
  left: 3px; top: 18px;
  width: 8px; height: 8px;
  border-radius: 50%;
  background: var(--red);
}
.trace-item + .trace-item::after {
  content: "";
  position: absolute;
  left: 6.5px; top: -6px; height: 24px;
  width: 1px;
  background: var(--line-firm);
}
.trace-item:last-child::before { background: var(--ink); }
.trace-k {
  display: block;
  font-size: 1.02rem;
  font-weight: 600;
  letter-spacing: -0.02em;
  color: var(--ink);
}
.trace-v { display: block; font-size: 0.9rem; color: var(--ink-faint); margin-top: 2px; }

.trace-controls { display: flex; align-items: center; gap: 14px; padding-bottom: 20px; }
.trace-btn {
  background: var(--ink);
  color: #fff;
  border: 0;
  border-radius: 999px;
  padding: 11px 22px;
  font-size: 0.9rem;
  font-weight: 600;
  letter-spacing: -0.01em;
  cursor: pointer;
  transition: background 0.22s, transform 0.16s var(--ease), opacity 0.3s;
}
.trace-btn:hover { background: var(--red); }
.trace-btn:active { transform: scale(0.97); }
.trace-btn.done {
  background: transparent;
  color: var(--ink-faint);
  border: 1px solid var(--line-firm);
  cursor: default;
}
.trace-count { font-family: var(--mono); font-size: 0.76rem; color: var(--ink-faint); }
.trace-caption {
  font-size: 1rem;
  line-height: 1.6;
  color: var(--ink-soft);
  max-width: 50ch;
  padding-bottom: 22px;
  opacity: 0;
  transform: translateY(8px);
  transition: opacity 0.6s var(--ease-out), transform 0.6s var(--ease-out);
}
.trace-caption.in { opacity: 1; transform: none; }

/* ═══════════════════════════════════════════════════════════════
   ACT 2 — WHY YOU CAN'T DO THIS YOURSELF
   ═══════════════════════════════════════════════════════════════ */
.reframe { border-top: 1px solid var(--line); }
.why-list { margin-top: clamp(40px, 6vh, 64px); display: grid; gap: 34px; }
.why-list li { display: grid; grid-template-columns: 56px 1fr; gap: 6px; align-items: start; }
.why-n {
  font-family: var(--mono);
  font-size: 0.78rem;
  color: var(--red);
  padding-top: 5px;
  letter-spacing: 0.04em;
}
.why-list h3 {
  font-size: clamp(1.12rem, 2.2vw, 1.4rem);
  font-weight: 640;
  letter-spacing: -0.024em;
  line-height: 1.25;
  margin-bottom: 9px;
}
.why-list p { font-size: 1rem; line-height: 1.65; color: var(--ink-soft); max-width: 58ch; }
.why-answer {
  margin-top: clamp(40px, 6vh, 60px);
  padding-left: 22px;
  border-left: 2px solid var(--red);
  max-width: 56ch;
}
@media (max-width: 560px) {
  .why-list li { grid-template-columns: 1fr; gap: 8px; }
  .why-n { padding-top: 0; }
}

/* ═══════════════════════════════════════════════════════════════
   ACT 3 — THE COUNTERFACTUAL
   ═══════════════════════════════════════════════════════════════ */
.story { background: var(--surface); border-top: 1px solid var(--line); }
.story-head { margin-bottom: clamp(40px, 6vh, 72px); }

/* the persona picker */
.persona { margin-top: clamp(30px, 5vh, 46px); }
.persona-lead {
  display: block;
  font-size: 0.78rem;
  font-weight: 650;
  letter-spacing: 0.14em;
  text-transform: uppercase;
  color: var(--ink-faint);
  margin-bottom: 12px;
}
.persona-rail { display: flex; flex-wrap: wrap; gap: 8px; }
.chip {
  background: var(--bg);
  border: 1px solid var(--line-firm);
  color: var(--ink-soft);
  border-radius: 999px;
  padding: 8px 15px;
  font-size: 0.87rem;
  font-weight: 550;
  letter-spacing: -0.01em;
  cursor: pointer;
  transition: background 0.2s, border-color 0.2s, color 0.2s, transform 0.14s var(--ease);
}
.chip:hover { border-color: var(--ink-faint); color: var(--ink); }
.chip:active { transform: scale(0.96); }
.chip.on {
  background: var(--red);
  border-color: var(--red);
  color: #fff;
  box-shadow: 0 6px 16px -8px rgba(198,25,25,0.7);
}

.story-brief { margin-top: 26px; max-width: 58ch; }
.story-who {
  font-size: 0.74rem;
  font-weight: 700;
  letter-spacing: 0.14em;
  text-transform: uppercase;
  color: var(--red);
}
.story-goal {
  margin-top: 8px;
  font-size: clamp(1.05rem, 2vw, 1.24rem);
  line-height: 1.5;
  letter-spacing: -0.018em;
  color: var(--ink);
}

.story-note {
  margin-top: 26px;
  padding: 16px 20px;
  border: 1px solid var(--line-firm);
  border-radius: 12px;
  background: var(--bg);
  font-size: 0.86rem;
  line-height: 1.6;
  color: var(--ink-soft);
  max-width: 72ch;
}
.story-note strong { color: var(--red); }

.ledger { position: relative; }
.ledger::before {
  content: "";
  position: absolute;
  top: 0; bottom: 0; left: 50%;
  width: 1px;
  background: var(--line-firm);
  transform: translateX(-50%);
}
.ledger-head {
  position: sticky;
  top: 58px;
  z-index: 20;
  display: grid;
  grid-template-columns: 1fr 1fr;
  gap: clamp(16px, 3.4vw, 44px);
  background: var(--surface);
  padding: 14px 0 12px;
  margin-bottom: 8px;
  border-bottom: 1px solid var(--line);
}
.ledger-head h3 {
  font-size: 0.74rem;
  font-weight: 650;
  letter-spacing: 0.14em;
  text-transform: uppercase;
}
.ledger-head .col-a h3 { color: var(--ink-faint); }
.ledger-head .col-b h3 { color: var(--red); }
.ledger-head p { font-size: 0.8rem; color: var(--ink-faint); margin-top: 2px; }

.week { padding-top: clamp(30px, 5vh, 54px); }
#storyBody { transition: opacity 0.16s linear; }
#storyBody.swapping { opacity: 0; }
.cell-b .after { margin-top: 12px; }
.week-tag {
  display: flex;
  align-items: center;
  gap: 14px;
  margin-bottom: 16px;
}
.week-tag span {
  font-family: var(--mono);
  font-size: 0.72rem;
  letter-spacing: 0.1em;
  color: var(--ink-faint);
  text-transform: uppercase;
}
.week-tag i { flex: 1; height: 1px; background: var(--line); display: block; }

.week-cols {
  display: grid;
  grid-template-columns: 1fr 1fr;
  gap: clamp(16px, 3.4vw, 44px);
  align-items: start;
}
.cell {
  opacity: 0;
  transform: translateY(14px);
  transition: opacity 0.8s var(--ease-out), transform 0.8s var(--ease-out);
}
.week.is-in .cell { opacity: 1; transform: none; }
.week.is-in .cell-b { transition-delay: 0.16s; }

/* the life without: greys out, thins, loses substance as weeks pass */
.cell-a p { color: var(--ink-soft); font-size: 0.97rem; line-height: 1.62; }
.cell-a .quiet {
  color: var(--ink-faint);
  font-style: italic;
}
/* the thinning is carried by tone and by how little is left to say,
   not by dropping below readable contrast */
.week[data-fade="1"] .cell-a p { color: #5f5f74; }
.week[data-fade="2"] .cell-a p { color: #6a6a7e; }
.week[data-fade="3"] .cell-a p { color: #74748a; }
.cell-a .quiet { color: #7c7c90; }

/* the life with: accumulates */
.cell-b p { color: var(--ink); font-size: 0.97rem; line-height: 1.62; }

/* the two-second cutaway — an app card, never the point */
.cutaway {
  margin-top: 14px;
  background: var(--bg);
  border: 1px solid var(--line);
  border-radius: 14px;
  padding: 14px 16px;
  box-shadow: 0 1px 2px rgba(20,20,31,0.04), 0 12px 28px -18px rgba(20,20,31,0.3);
  position: relative;
  overflow: hidden;
}
.cutaway::before {
  content: "";
  position: absolute;
  top: 0; left: 0;
  width: 3px; height: 100%;
  background: var(--red);
}
.cutaway-label {
  font-size: 0.63rem;
  font-weight: 700;
  letter-spacing: 0.13em;
  text-transform: uppercase;
  color: var(--red);
  margin-bottom: 7px;
}
.cutaway-body {
  font-size: 0.92rem;
  line-height: 1.5;
  color: var(--ink);
}
.cutaway-meta {
  margin-top: 9px;
  font-size: 0.76rem;
  color: var(--ink-faint);
}
.cutaway-act {
  margin-top: 12px;
  display: inline-flex;
  align-items: center;
  gap: 6px;
  font-size: 0.78rem;
  font-weight: 600;
  color: var(--red);
  border: 1px solid var(--red-wash);
  background: var(--red-wash);
  padding: 6px 12px;
  border-radius: 999px;
}

.story-verdict {
  margin-top: clamp(64px, 10vh, 110px);
  padding-top: clamp(40px, 6vh, 64px);
  border-top: 1px solid var(--line-firm);
  text-align: center;
}
.story-verdict .t-statement { max-width: 28ch; margin: 0 auto; }
.verdict-list {
  margin: 30px auto 0;
  max-width: 46ch;
  display: grid;
  gap: 4px;
  color: var(--ink-soft);
  font-size: 1rem;
}

/* the honesty beat */
.honesty {
  margin-top: clamp(56px, 8vh, 90px);
  background: var(--bg);
  border: 1px solid var(--line);
  border-radius: 18px;
  padding: clamp(26px, 4vw, 40px);
  max-width: 660px;
  margin-left: auto;
  margin-right: auto;
}
.cant-list { margin-top: 22px; display: grid; gap: 0; }
.cant-list li {
  display: grid;
  grid-template-columns: 190px 1fr;
  gap: 18px;
  padding: 15px 0;
  border-top: 1px solid var(--line);
  align-items: baseline;
}
.cant-k {
  font-size: 0.83rem;
  font-weight: 650;
  letter-spacing: 0.02em;
  color: var(--red);
}
.cant-v {
  font-size: 1rem;
  line-height: 1.5;
  color: var(--ink);
  letter-spacing: -0.012em;
}
.cant-foot {
  margin-top: 18px;
  padding-top: 16px;
  border-top: 1px solid var(--line);
  font-size: 0.95rem;
  color: var(--ink-soft);
}
@media (max-width: 560px) {
  .cant-list li { grid-template-columns: 1fr; gap: 4px; }
}

@media (max-width: 720px) {
  .ledger::before { display: none; }
  /* each cell labels itself on narrow screens, so the header is noise */
  .ledger-head { display: none; }
  .week-cols { grid-template-columns: 1fr; gap: 18px; }
  .cell { padding-left: 14px; border-left: 2px solid var(--line); }
  .cell-b { border-left-color: var(--red); }
  .cell::before {
    display: block;
    font-size: 0.63rem;
    font-weight: 700;
    letter-spacing: 0.13em;
    text-transform: uppercase;
    margin-bottom: 7px;
    color: var(--ink-faint);
  }
  .cell-a::before { content: "Without"; }
  .cell-b::before { content: "With"; color: var(--red); }
}

/* ═══════════════════════════════════════════════════════════════
   ACT 4 — THE REVEAL
   ═══════════════════════════════════════════════════════════════ */
.reveal-head { max-width: 20ch; }
.mechanic {
  margin-top: clamp(52px, 8vh, 84px);
  display: grid;
  grid-template-columns: repeat(3, 1fr);
  gap: clamp(20px, 3vw, 44px);
}
.mechanic-item { padding-top: 20px; border-top: 2px solid var(--ink); }
.mechanic-item:nth-child(2) { border-top-color: var(--red); }
.mechanic-item h3 {
  font-size: 1.06rem;
  font-weight: 640;
  letter-spacing: -0.02em;
  margin-bottom: 8px;
}
.mechanic-item p { font-size: 0.94rem; color: var(--ink-soft); line-height: 1.6; }

.care {
  margin-top: clamp(52px, 8vh, 84px);
  padding: clamp(28px, 4vw, 44px);
  background: var(--red-wash);
  border: 1px solid rgba(198,25,25,0.14);
  border-radius: 20px;
}

.firstvalue {
  margin-top: clamp(40px, 6vh, 64px);
  background: var(--ink);
  color: #fff;
  border-radius: 20px;
  padding: clamp(30px, 4.5vw, 52px);
  display: grid;
  gap: 12px;
}
.firstvalue .eyebrow { color: rgba(255,255,255,0.45); }
.firstvalue h3 {
  font-size: clamp(1.35rem, 2.8vw, 1.9rem);
  line-height: 1.22;
  letter-spacing: -0.03em;
  font-weight: 620;
  max-width: 22ch;
}
.firstvalue p { color: rgba(255,255,255,0.66); font-size: 1rem; max-width: 56ch; }
.fv-privacy {
  margin-top: 10px;
  padding-top: 20px;
  border-top: 1px solid rgba(255,255,255,0.14);
}
.fv-privacy p { color: rgba(255,255,255,0.6); font-size: 0.94rem; max-width: 62ch; }
.fv-privacy strong { color: #fff; font-weight: 600; }

@media (max-width: 780px) { .mechanic { grid-template-columns: 1fr; gap: 28px; } }

/* ═══════════════════════════════════════════════════════════════
   ACT 5 — THE INVISIBLE WORK
   ═══════════════════════════════════════════════════════════════ */
.work { background: var(--surface); border-top: 1px solid var(--line); }
.work-list { margin-top: clamp(40px, 6vh, 64px); border-top: 1px solid var(--line-firm); }
.work-row {
  border-bottom: 1px solid var(--line-firm);
}
.work-btn {
  width: 100%;
  background: none;
  border: 0;
  padding: 22px 0;
  display: flex;
  align-items: flex-start;
  gap: 20px;
  text-align: left;
  cursor: pointer;
}
.work-btn:hover .work-claim { color: var(--red); }
.work-claim {
  flex: 1;
  font-size: clamp(1.02rem, 2vw, 1.28rem);
  font-weight: 550;
  letter-spacing: -0.022em;
  line-height: 1.35;
  transition: color 0.22s;
}
.work-plus {
  flex: none;
  width: 26px; height: 26px;
  border-radius: 50%;
  border: 1px solid var(--line-firm);
  display: grid;
  place-items: center;
  margin-top: 3px;
  transition: transform 0.3s var(--ease), border-color 0.25s, background 0.25s;
}
.work-plus::before, .work-plus::after {
  content: "";
  position: absolute;
  background: var(--ink-soft);
  transition: background 0.25s, opacity 0.25s;
}
.work-plus { position: relative; }
.work-plus::before { width: 10px; height: 1.5px; }
.work-plus::after { width: 1.5px; height: 10px; }
.work-row.open .work-plus { transform: rotate(135deg); border-color: var(--red); background: var(--red-wash); }
.work-row.open .work-plus::before, .work-row.open .work-plus::after { background: var(--red); }
.work-panel {
  overflow: hidden;
  max-height: 0;
  transition: max-height 0.45s var(--ease);
}
.work-row.open .work-panel { max-height: 340px; }
.work-panel-in { padding: 0 46px 24px 0; }
.work-panel-in p { font-size: 0.96rem; color: var(--ink-soft); line-height: 1.62; max-width: 62ch; }
.work-panel-in .tech {
  margin-top: 10px;
  font-family: var(--mono);
  font-size: 0.76rem;
  color: var(--ink-faint);
  letter-spacing: -0.01em;
}

/* ═══════════════════════════════════════════════════════════════
   ACT 6 — WHAT IT WON'T DO
   ═══════════════════════════════════════════════════════════════ */
.wont-grid {
  margin-top: clamp(40px, 6vh, 64px);
  display: grid;
  grid-template-columns: repeat(auto-fit, minmax(260px, 1fr));
  gap: 1px;
  background: var(--line);
  border: 1px solid var(--line);
  border-radius: 16px;
  overflow: hidden;
}
.wont-cell { background: var(--bg); padding: 26px 24px; }
.wont-cell h3 {
  font-size: 1rem;
  font-weight: 640;
  letter-spacing: -0.018em;
  margin-bottom: 7px;
  display: flex;
  align-items: center;
  gap: 9px;
}
.wont-cell h3::before {
  content: "";
  width: 7px; height: 7px;
  border-radius: 50%;
  background: var(--red);
  flex: none;
}
.wont-cell p { font-size: 0.92rem; color: var(--ink-soft); line-height: 1.58; }

/* ═══════════════════════════════════════════════════════════════
   ACT 7 — SOCIAL CAPITAL
   ═══════════════════════════════════════════════════════════════ */
.capital { border-top: 1px solid var(--line); }
.capital-intro { max-width: 56ch; }
.finding {
  display: grid;
  grid-template-columns: 1fr 1fr;
  gap: clamp(28px, 5vw, 72px);
  align-items: center;
  padding: clamp(48px, 7vh, 88px) 0;
  border-top: 1px solid var(--line);
}
.finding:first-of-type { border-top: 0; }
.finding-text h3 {
  font-size: clamp(1.4rem, 2.8vw, 2rem);
  line-height: 1.15;
  letter-spacing: -0.032em;
  font-weight: 640;
  margin: 10px 0 14px;
}
.finding-text p { font-size: 1rem; line-height: 1.65; color: var(--ink-soft); }
.finding-text p + p { margin-top: 12px; }
.finding-cite {
  margin-top: 18px;
  font-size: 0.78rem;
  color: var(--ink-faint);
  font-family: var(--mono);
  letter-spacing: -0.01em;
}
.finding-viz {
  aspect-ratio: 4 / 3;
  background: var(--surface);
  border: 1px solid var(--line);
  border-radius: 18px;
  overflow: hidden;
  position: relative;
}
.finding-viz canvas { width: 100%; height: 100%; }
.finding:nth-child(even) .finding-viz { order: -1; }
@media (max-width: 820px) {
  .finding { grid-template-columns: 1fr; gap: 26px; }
  .finding .finding-viz { order: -1; }
}

.capital-turn {
  margin-top: clamp(40px, 6vh, 72px);
  padding: clamp(32px, 5vw, 56px);
  background: var(--red-wash);
  border: 1px solid rgba(198,25,25,0.16);
  border-radius: 20px;
}
.capital-turn .t-statement { max-width: 34ch; }
.capital-turn p { margin-top: 16px; max-width: 56ch; }

/* ═══════════════════════════════════════════════════════════════
   ACT 8 — THE LADDER (severe)
   ═══════════════════════════════════════════════════════════════ */
.ladder-open {
  min-height: 72svh;
  display: flex;
  align-items: center;
  border-top: 1px solid var(--void-line);
}
.ladder-open .t-mega { max-width: 14ch; }

.beat {
  padding: clamp(52px, 8vh, 92px) 0;
  border-top: 1px solid var(--void-line);
}
.beat-grid {
  display: grid;
  grid-template-columns: 180px 1fr;
  gap: clamp(24px, 5vw, 64px);
  align-items: start;
}
.beat-num {
  font-family: var(--mono);
  font-size: 0.74rem;
  letter-spacing: 0.14em;
  color: #4A4A5C;
  padding-top: 8px;
}
.beat-body h3 {
  font-size: clamp(1.5rem, 3.2vw, 2.2rem);
  line-height: 1.14;
  letter-spacing: -0.034em;
  font-weight: 620;
  max-width: 20ch;
  margin-bottom: 16px;
}
.beat-body p { font-size: clamp(1rem, 1.6vw, 1.1rem); line-height: 1.68; color: var(--void-soft); max-width: 62ch; }
.beat-body p + p { margin-top: 14px; }
.beat-body .pop { color: var(--void-text); font-weight: 500; }

.era {
  margin-top: 24px;
  display: grid;
  grid-template-columns: 1fr 1fr;
  gap: 1px;
  background: var(--void-line);
  border: 1px solid var(--void-line);
  border-radius: 14px;
  overflow: hidden;
  max-width: 560px;
}
.era-cell { background: var(--void-2); padding: 20px 22px; }
.era-cell .k { font-size: 0.68rem; letter-spacing: 0.14em; text-transform: uppercase; color: #5E5E70; }
.era-cell .v { font-size: 1.02rem; font-weight: 600; letter-spacing: -0.02em; margin-top: 6px; color: var(--void-text); }
.era-cell .v.down { color: #7A7A8C; }
.era-cell .v.up { color: var(--red-light); }

.missing {
  margin-top: 26px;
  display: grid;
  gap: 14px;
  max-width: 620px;
}
.missing li {
  display: grid;
  grid-template-columns: 120px 1fr;
  gap: 18px;
  padding-bottom: 14px;
  border-bottom: 1px solid var(--void-line);
  align-items: baseline;
}
.missing .m-name {
  font-size: 0.95rem;
  font-weight: 640;
  letter-spacing: -0.01em;
  color: var(--red-light);
}
.missing .m-def { font-size: 0.95rem; color: var(--void-soft); line-height: 1.55; }

.ladder-close {
  padding: clamp(72px, 12vh, 140px) 0;
  border-top: 1px solid var(--void-line);
  text-align: center;
}
.ladder-close .t-display { max-width: 26ch; margin: 0 auto; }
.ladder-links {
  margin-top: 36px;
  display: flex;
  gap: 14px;
  justify-content: center;
  flex-wrap: wrap;
}

@media (max-width: 720px) {
  .beat-grid { grid-template-columns: 1fr; gap: 12px; }
  .era { grid-template-columns: 1fr; }
  .missing li { grid-template-columns: 1fr; gap: 4px; }
}

/* ═══════════════════════════════════════════════════════════════
   ACT 9 — THE CLOSE
   ═══════════════════════════════════════════════════════════════ */
.close { padding: clamp(90px, 14vh, 160px) 0; text-align: center; }
.close .t-display { max-width: 17ch; margin: 0 auto 18px; }
.close .t-lead { max-width: 44ch; margin: 0 auto; }

.signup {
  margin: 44px auto 0;
  max-width: 470px;
  display: grid;
  gap: 12px;
  text-align: left;
}
.signup .row { display: grid; grid-template-columns: 1fr 1fr; gap: 12px; }
.field {
  width: 100%;
  padding: 14px 17px;
  border-radius: 12px;
  border: 1px solid var(--line-firm);
  background: var(--bg);
  font-size: 0.97rem;
  transition: border-color 0.22s, box-shadow 0.22s;
}
.field::placeholder { color: var(--ink-faint); }
.field:focus {
  outline: none;
  border-color: var(--red);
  box-shadow: 0 0 0 3px var(--red-wash);
}
.signup .btn { width: 100%; padding: 15px 26px; }
.signup-note {
  margin-top: 6px;
  font-size: 0.82rem;
  color: var(--ink-faint);
  text-align: center;
}
.form-msg {
  min-height: 22px;
  font-size: 0.9rem;
  text-align: center;
  font-weight: 500;
}
.form-msg.ok { color: #1a7f37; }
.form-msg.err { color: var(--red); }
@media (max-width: 520px) { .signup .row { grid-template-columns: 1fr; } }

/* ─────────────────────────── FOOTER ─────────────────────────── */
.foot {
  border-top: 1px solid var(--line);
  padding: 40px 0 46px;
}
.foot-inner {
  display: flex;
  align-items: center;
  justify-content: space-between;
  gap: 20px;
  flex-wrap: wrap;
}
.foot-mark { font-family: var(--brand); font-weight: 700; font-size: 1rem; }
.foot-mark .dot { color: var(--red); }
.foot-links { display: flex; gap: 20px; flex-wrap: wrap; }
.foot-links a { font-size: 0.85rem; color: var(--ink-faint); transition: color 0.22s; }
.foot-links a:hover { color: var(--red); }
.foot-tag {
  margin-top: 22px;
  font-size: 0.85rem;
  color: var(--ink-faint);
  max-width: 44ch;
  line-height: 1.55;
}

/* ─────────────────────────── PROGRESS RAIL ─────────────────────────── */
.rail {
  position: fixed;
  left: 0; top: 0;
  height: 2px;
  background: var(--red);
  z-index: 500;
  width: 0;
  transition: width 0.1s linear;
}